(word) Yauh
To be bold, active, and to go
on a wild indoor adventure.
(def): To go.
The Jeep brand developed a voice that always encourages a life of adventure anywhere, and everywhere. Based on their motto, the goal was to create a packaging system that would transfer their voice to a new market niche, creating a line of home goods of strong quality, using muted colors in contrast to crisp photography; a voice that would speak to the roots of Jeep as a vehicle of hope in times of international struggle and American bravery.
